Here are some samples which caught the imagination of the nation :
The one on top is a clever tribute to the maestro Sachin Tendulkar after he completed 100 international hundreds earlier this year. The clever use of 'sau' in place of 'saw' and the inevitable 'tons' in the tab. The cute Amul girl is seen adding the extra 0 to his already famous '10'.
Undoubtedly a master stroke, befitting the monumental achievement of an Iconic player!
The second one is to greet Obama after
he won his second term to the most powerful office on the planet. Quite obvious, but acknowledging a very significant event in the world in an openly appreciative manner.
No wonder, Amul ads continue to be the longest running advertisement campaign of the world. The brand is firmly entrenched in the minds, nay, the hearts of the people. The most successfull story in the field of brand promotion!